The study of audience patterns and desires should inform digital marketing efforts. It pays to study consumer behavior! Below are five facts about audience insights that could directly affect your digital marketing approach:
- Personalization: According to the Stackla report, 70% of consumers say it’s important for brands to offer a personalized experience.
- GenZ: A 2022 GWI Gen Z report found that 46% of Gen Zers use TikTok to find information about products and brands while 69% use Instagram.
- Sustainability: A Global Sustainability Study 2021 report found that one-third of consumers are willing to pay a premium for sustainable products.
- Trust: 85% of people trust online reviews written by other consumers as much as they trust recommendations from personal contacts. (Bright Local)
- Email: 47% of emails are opened or discarded based solely on their subject line. (Business2Community)
Our Digital Marketing Science course equips you to study your audience and create informed digital marketing campaigns. You’ll learn from practicing industry experts who are eager to share their insider knowledge. At the end of the course, you’ll have earned three top-tier certifications: Google Ads Search, HubSpot Email Marketing, and Google Analytics.
Are you ready to advance your digital marketing skills? Enroll today!
