WWU Announces Partnership with GreenFig to Offer New Digital Marketing Science (DMS) Certificate

Online program offers insight into emerging trends, technologies, and best practices

Western Washington University has announced the launch of its online Digital Marketing Science Certificate (DMS) program, in partnership with GreenFig, a market-driven education company that provides universities with turnkey experiential programs in applied business science that upskills adult learners and working professionals.

“We provide programs that support individuals building upon their existing skills or developing additional skills that can have a transformative impact on their working lives. Through our partnership with GreenFig, we are excited to offer an innovative Digital Marketing Science Certificate Course.

The 10-week online course will provide students and working professionals with in-demand digital skills and industry-recognized credentials in leading technology platforms,” said Robert Squires, Western's Vice Provost for Outreach and Continuing Education.

At the heart of GreenFig’s pedagogy is a hands-on learning experience where students are guided by skilled industry practitioners to solve real-world business challenges for real-world brands. Learners develop a playbook of fully executed projects and gain skills using live-production instances of leading business applications. In the new Digital Marketing Science program, learners will work extensively in three technologies: Google Analytics, Google Ads, and HubSpot.

The demand for digital marketing skills has doubled, according to a recent study by Burning Glass Technologies, but almost half of U.S. employers say they are unable to find the skilled people they need to compete. From a local perspective, job site Indeed.com currently lists over 515 job openings in digital marketing within the state of Washington. According to Burning Glass, Washington’s median salary at the manager level for marketing is ~$81,000 (for those holding a bachelor’s degree or higher.

Enrollment for the 10-week course at Western Washington University is open now and classes will begin monthly on a rolling basis, starting January 11, 2021. For more information or to enroll, please visit: https://www.greenfig.com/digital-marketing/western-washington-university.

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Lisa Hagendorf