Red socks? Let’s A-B test that.

Don’t underestimate the power of A-B tests. Once value proposition, product, and persona are in…

Red socks? Let’s A-B test that.

Red socks. 

Bright, bold, confident. 

The perfect choice for the big pitch . . . or are they? 

What if there are sock-traditionalists in the audience? How would they see red socks? Attention-seeking, distracting, immature?

You may not find it practical to split-test red socks vs. navy but don’t underestimate the power of A-B testing. Button color, subject lines, or one-word changes may seem as insignificant as red socks. But once product, value proposition, and persona are in place, these small factors can move the needle in a big way.

A-B tests that tipped the scale:

Acuity Scheduling A-B tested their limited-feature, free-for-life plan against a 14-day professional free trial, all features included. The latter resulted in a 268% increase in paid signups. (source)

Movexa A-B tested their joint health product’s headline by adding the word “supplement” to the headline. The addition of that one word improved sales by 89%. (source)

Crazy Egg added a video to their homepage with the exact same content as the page’s copy. A-B testing revealed the video variation increased conversions by 64%. (source)

What red-sock changes might move your needle?

Sign up for our Digital Marketing Science course, and you’ll learn how to run successful A-B tests, interpret Google Analytics, earn platform certifications, and more!

Digital Marketing Science Course

Digital Marketing Science Course

Share this Post

Related Content

Katie’s Digital Marketing Success Story

VIDEO: Katie’s Digital Marketing Success Story

Meet Katie. Katie, after completing the course, shared her digital marketing success story. What she said was too good to…

This email was written by ChatGPT.

This Email Was Written by ChatGPT

ChatGPT continues to make news with its release of GPT-4. This version aced the bar exam! But, can it be…

5 Facts about Audience Insights and Digital Marketing

5 Facts About Audience Insights and Digital Marketing

The study of audience patterns and desires should inform digital marketing efforts. It pays to study consumer behavior! Here are…