What Does a Digital Marketer Do?

Though marketing permeates our culture, most people seem fuzzy about what a marketer actually does.…

What Does a Digital Marketer Do?

Though marketing permeates our culture, most people seem fuzzy about what a digital marketer actually does. Poll your friends and family, and you’ll find a host of ideas ranging from digital door-to-door sales forcing their way into inboxes or even sales hypnotists subliminally manipulating us to purchase their product.

Indeed.com shares a more accurate definition:  

A digital marketer is a professional who specializes in digital advertising and online communications. Digital marketers use internet resources to help companies grow revenue and build their brand. A digital marketing professional completes tasks like placing digital display ads and performing content marketing and public relations strategies like press releases, social media, website and landing page design.

What does a digital marketer do? It can be expansive:

  • Develop strategy
  • SEO
  • Video
  • Social media
  • Website optimization
  • Data analysis & reporting
  • Copywriting
  • Design
  • AI specialist

No one person can do it all. This is great news for anyone interested in this career field! With such a wealth of options, digital marketers can certify as generalists or focus on one or two core skills. Both jack-of-all-trades and specialists succeed as marketers.

The job titles are many:

  • SEO Specialist
  • Advertising Manager
  • Email Marketing Specialist
  • Social Media Manager
  • Content Manager
  • Digital Marketing Manager
  • Analyst
  • Digital Designer

Are you interested in a career in marketing? There definitely is a role for you. 

Our Digital Marketing Science course prepares you for the industry. In only 10 weeks, you’ll earn three in-demand credentials: Google Analytics, Google Ad Search, and HubSpot Email Marketing.

No skills in hypnotism required.

Digital Marketing Science Course

Digital Marketing Science Course

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