Top 10 Tips for High-Converting Landing Pages

High-converting landing pages are key for your online sales funnel. Don’t use a homepage for…

Top 10 Tips for High-Converting Landing Pages

High-converting landing pages are key for your online sales funnel. 

Don’t make the mistake of using a homepage for a landing page! They have totally different purposes. A homepage serves multiple purposes and has the navigation system to prove it. Your landing page has one job, compelling your lead to complete one action—make a purchase, submit their lead info to join your email list, download a white-paper, etc. Here’s 10 tips to help you create successful landing pages:

  1. Put the most important elements above the fold. Answer the who, what, and why at the top. Pique their curiosity and they’ll scroll for more.
  2. Use an attention-grabbing headline and subheadline. These items have two jobs: grab attention and cause the reader to go to the next line. 
  3. Optimize for mobile. A significant number of your customers (usually 60-80%) will be using mobile devices. Make sure your landing page layout works on the small screen. Adjust image, text, and CTA sizes to allow for mobile browsing – and make sure it loads lightning fast.
  4. Include visual elements. Make your images large, relevant, and high quality. The brain processes images 60k times faster than text. (source)
  5. Employ contrasting colors. Make that one request you’re making pop off the page. Using a contrasting color is a great way to grab visitors’ attention.
  6. Get to the point. Attention spans are short! Use bullet points. Focus on benefits over features.
  7. Keep your messaging crystal clear. Steer clear of industry jargon. Convey your value proposition in clear, concise language. 
  8. Include trust signals. For a customer to convert, they must trust you. Use social proof, testimonials, badges, and a contact method such as live chat or a support email.
  9. Opt for a powerful call-to-action (CTA). Make it pop. Use active words. Put it on a button. Don’t forget #4.
  10. Limit links. Protect your audience from confusion. Offer one and only one choice. If you allow people to click away, you’ve most likely lost them.

BONUS: Test EVERYTHING. Most landing page/website platforms have built in A/B testing solutions. USE THEM! Never take for granted that the first version of your design, messaging, or CTAs are perfect until you test them against alternate ideas.

If you would like to learn more about optimizing landing pages and other digital marketing tools, our Digital Marketing Science course teaches you the latest in this fast-moving field. In only 10 weeks you’ll earn 3 in-demand certifications: Google Ad Search, Google Analytics, and HubSpot Email Marketing.

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